Robert Brand

Robert Brand
Facebook: Bulldog107


Robert Brand, a seasoned angler and Pro Staff member for Parsons Lures, knows how to turn the odds in his favor with the perfect bait and technique. His go-to lure is the Parsons Lures Paddle Tail, and he has plenty of tips to share for maximizing its potential. Fishing the Erie Canal and Mohawk River, Robert’s favorite color choice for river walleye is the Ecto Glow. The combination of this color's high visibility, durability, and lively action makes it ideal for bouncing a quarter-ounce jig head off the bottom. He’s found that this pattern isn’t just walleye candy—Northern Pike love it too.

For multi-species versatility, Robert recommends White Lightning. Whether used as a standalone lure or as a trailer on a chatterbait or skirted jig, it delivers consistent results. Its action at slow retrieval speeds is impressive, making it a must-have for clear water scenarios where a natural presentation is key. Another top performer in Robert’s arsenal is Cosmic Crystal. This color's unique durability and action allow it to shine both as a swim bait and as a trailer. Robert’s favorite method for using this pattern is what he calls the "Walleye Waltz." He casts out and lets the bait hit the bottom, then sharply lifts the rod tip two feet and gives a quick reel or two before letting it fall back down. This dying fish imitation often triggers aggressive strikes.

Robert's biggest walleye to date is a hefty 32 inches, but he’s always on the hunt to top that personal best. With his attention to color selection and a knack for technique, Robert exemplifies the art of river fishing.

Robert Brands ProStaff Bait / Lure Picks